If you are running an online business or a site, you would know how important an SEO strategy is. SEO is all about showing up at the top of the search results to attract organic traffic using tools like a keyword research tool, SEO rank tracker, and more.
If you are a beginner, it is possible that your content is scattered all over the place and this is where a strategy comes in. Therefore, we are going to discuss in detail how to create an SEO strategy to help you rank better.
Make A Topics List
The first thing you need to do is make a list of the topics that your content will be addressing. You might have people suggesting that you work on your keywords but that alone won’t help achieve organic traffic.
Try to come up with at least 10 words and terms that are associated with your product and use online SEO tools to research these words. Based on the search volume, filter out the terms and keywords that suit your business. This way, you are using short-tail keywords, but you’re not solely writing posts on the exact topics or keywords.
Now, follow the same rule for creating a list of 10-15 short-tail keywords.
Base Long-Tail Keywords On The Selected Keywords
First, it was the short-tail keywords and now it comes to long-tail keywords. Here, you will be optimizing your pages for specific keywords. Use the keyword tool to come up with 10 long-tail keywords each for the short-tail keywords you chose in the first step.
Build Pages For Each Topic
You can rank your website to the top search rankings of Google and Bing by using a few keywords. However, you can use the short-tail keywords as a topic and write a post that covers the long-tail keywords for that short-tail keyword.
At the end of the day, the number of topics should coincide with your business needs like the number of offerings and products you have, which makes it easy for people to visit your site no matter what they search for on the internet.
Set Up A Blog
The next thing you need to do after completing keyword research is set up a blog. Creating blogs is a great way to attract traffic and is also an opportunity to rank in SERPs. And since every blog post is a new web page, there is a reason that entrepreneurs and businesses focus on putting up new blogs sometimes even twice or thrice a day.
However, it should be kept in mind that Google has a very strict policy against the stuffing of keywords. Your content should not be spun or plagiarized. Google’s algorithms spot fishy content in an instant and can impose heavy penalties costing you a lot of traffic.
And finally, make sure that you link both the pillar and the cluster so that Google knows that there is a relationship here that you are using to rank your overarching topic.
Create A Blogging Schedule
Creating a blogging schedule is as important as coming up with both short-tail and long-tail keywords. Keep in mind that you are creating content for your audience and not search engines. So, it is not necessary that every blog post relates to a topic cluster. You should study what your audience likes to read and write what they are interested in.
Stay Up To Date And Track Your Success
One thing you should always remember is that SEO is ever-evolving. What you implement today will be obsolete tomorrow. So, it is important that you keep yourself up to date with the latest SEO techniques and practices and track your success.
The best way to do that is by keeping an eye on your competitors. You don’t have to copy their moves, just watch what they are doing. Plus, what might work for them may not work for you. So, it is a constant struggle.
Creating a perfect SEO strategy takes a long time and effort. Although, there is no such thing as a perfect SEO strategy considering the fact that it is ever-evolving but you should study your traffic and SEO rank report to adjust your strategies accordingly. You will only succeed if you are dedicated and committed to analyzing the trends and are open to implementing new techniques.